Deep Ellum Blog

Business of the Week: Insomnia Cookies

March 18, 2022 | Deep Ellum Team

Some days, you just want to indulge, calories be damned. And what better way to do that than a hot, ooey-gooey chocolate chip cookie?

Insomnia Cookies delivers that, quite literally, and even late at night. Take a step inside the shop — on Pryor Street in between Chick’nCone and Trinity Cider — and that smell of just-baked cookies hits harder than a sake bomb next door.

Once you have a taste, you’ll find yourself walking along Main or Commerce street and think, “Oh, I could just get one. Just one cookie, no one has to know.” And that decision would be worth it.

Classic cookies include the expected and necessary M&Ms, oatmeal-raisin, snickerdoodle, sugar, white chocolate-macadamia and more.

Do also go for the deluxe cookies. There’s a salted caramel, which one cannot come up with any reason to not order. And there’s a triple chocolate that will beat any other chocolate chip cookie you’ve had before. The s’mores cookie, however, is decadent and wonderful — that’s the one you may sneak and not tell anyone about.

The best part about these round, baked, sugar-filled indulgences is that they’re handed over to you warm. Yep: That melty chocolate has that shiny pull when you take a bite. It’ s good enough to be in a cheesy TV ad.


Insomnia Cookies made their way to Dallas City Hall

In fact, the councilmember who has Deep Ellum in his district has a love of these cookies, as well. Last fall, the Dallas City Council had a marathon meeting over the next budget, and Councilmember Jesse Moreno helped fuel folks with an array of warm Insomnia cookies.

There’s more, too: You can also go for a brownie (chocolate chip or loaded), ice cream, an ice cream sandwich — or get a cookie with a scoop of ice cream on it. Why not? They also sell sides of icing — buttercream, cream cheese, chocolate cookie butter — if you want to go ahead and really indulge with your cookies.

And, of course — hence the name — you can get these late at night. Like really late at night. Insomnia closes at 3 a.m. on the weekends.

You can get one or as many cookies as you like. If you’re ordering for a crowd (or, let’s face it, you’re just having one of those days when you feel you need to eat six cookies yourself) there are different packs for all kinds of situations. The Big Dipper comes with four full-size cookies and a side of icing, while the Commercial Break Snack comes with six mini cookies, two classic cookies, two deluxe cookies, two brownies, one pint of ice cream and one side of icing. They also have catering if you’re looking for the ranks of 50 or 300 cookies.

Insomnia Cookies is located at 2656 Main St. and open 11 a.m. to 1 a.m. Monday through Wednesday, 11 a.m. to 3 a.m. Thursday through Saturday and noon to 1 a.m. Sunday.